WHO ARE WE
Ever heard of a ”granola” or ”treehugger”? Those names refer to people we mockingly think about as very eco friendly. We imagine them being hippies, living in huts, wearing thick woolen socks and making everything themselves. Although we mock those stereotypes, we are always very thankful that they paved the way for an eco friendly and vegan lifestyle. In Holland we call them a ”goat wool sock”. Our store is literally translated ”goat wool shop” to celebrate the organic, eco and vegan lifestyle that is associated with this term.
Located on the Utrechtsestraat, the store is a must visit! The street hosts a variety of clothing, interior and beauty stores, is famous for its great restaurants (2 vegan restaurants even) and we like to think of it as one of the most beautiful shopping streets of Amsterdam. With the Heren, Keizers en Prinsengracht crossing the Utrechtsestraat, you will have a picture moment on every corner! It is also in walking distance of the famous area ”De Pijp” and Rembrandtplein.
The brands we sell are Green, Honest and Vegan. This means they only work with sustainable fabrics (such as organic cotton and Tencel), produce under strict fair trade principles and no animals were harmed what so ever. A few of the brands we have are: Kowtow, Matt & Nat, Kings Of Indigo, Melissa Shoes, ARMEDANGELS and People Tree. If you want a preview of what to expect, you can browse through our online shop.
1017 VH Amsterdam
Wednesday through Sunday 12.00 – 17.00